Business Intelligence

Core Specialization

Building KPI-driven Tableau and Power BI dashboards — with DAX measures and Power Query cleaning — that turn raw metrics into executive-ready insight.

Executive-Ready Visual & Data Storytelling

Transforming complex, disparate operational logs into dynamic visual interfaces. By applying rigorous data cleaning via Power Query and structuring robust DAX measures, I turn raw indicators into actionable business clarity.

Dashboard Architecture: Designing user-centric, high-performance Tableau and Power BI dashboards optimized for stakeholder decisions.
Advanced Calculations (DAX): Writing custom DAX measures, calculated columns, and time-intelligence formulas to track business performance.
Data Cleansing & Modeling: Structuring relational data models and building reliable transformation steps using Power Query and SQL.

Tableau Power BI DAX Power Query SQL Excel / Google Sheets

Case Study // File 06

Executive KPI Performance & Analytics Suite

Engineered an end-to-end business intelligence suite featuring interactive Tableau and Power BI views, backed by optimized DAX calculations and automated data pipeline cleaning.

01. Data Extraction & Power Query Connects disparate sources, automating extraction, schema transformation, and data cleaning routines.

02. Relational Modeling & DAX Builds robust data models and custom DAX measures to evaluate year-over-year growth and operational KPIs.

03. Executive Visualization Designs interactive, clean dashboard layouts tailored for immediate stakeholder comprehension.

04. Insight Delivery & Action Translates raw performance telemetry into clear directional highlights for executive planning.

Tableau Power BI DAX Power Query SQL